march, 1998

let's go global

Occasionally we like to suggest other Web marketing resources that we have found particularly useful. This issue we took a look at the international marketing resources on the Web.

The Global Business Centre has a wealth of resources grouped according to language, from Euro-Marketing Associates. In-depth coverage is included of Chinese, Japanese, Deutsch, Korean, English, Nederlands, Español, Pacific Rim, Finnish, Português, Français, Scandinavia, Greek, Central/Eastern Europe, Italiano, and Africa/Mideast countries. Bookmark it at:
http://www.euromktg.com/gbc/

You might be interested in the sizes of the various online language communities on the Internet, especially if you plan on making your Web site multi-lingual. Think of this group as a city of 48.5 million people: The city of those online who do not use e-mail (or the Web) in English. It is a city where 24% are Spanish-speaking, 21% are Japanese, 13% are German-speaking, etc. Complete stats can be found at:
http://www.euromktg.com/globstats/

The "Global Promoter" is a free e-mail newsletter that includes articles about the following topics:

News about Internet developments outside the U.S.
Translation and localization issues
Online populations around the world
Web site promotion techniques for international visibility

Recent articles include:

March 8
European E-Commerce takes the lead
Internet Shopping: A New Channel Emerges (Ernst & Young Report)
A 'Sino-Yahoo' Launches
Germany to Drive Ecommerce in Europe

Feb. 22
Yahoo! to offer services, eyes Spain
Local content seen driving India Internet growth
Latin American Investing on the Web
La Fete de l'Internet
E-COMMERCE in Europe
French On-line Ad Spending Could Double in 1998

Feb. 7
Latin America's Online Mall is Getting Crowded
E-Shop till you drop (Europe)
France to Spend $8.2 M on hooking up smaller companies to the Net
Germans start to go online in large numbers

Get a free subscription at:
http://www.globalpromote.com/ed/news.html
You can sign up for an e-mail subscription, or just to be notified when a new issue is posted on the Web site.

Asian Advertising & Marketing Online has a comprehensive directory of Asian marketing resources at:
http://www.asianad.com/Websites/Index.html
This publication covers all aspects of marketing and advertising across Asia. Although this is an online directory, the focus is mostly on traditional media such as broadcast and print.

Travlang's Translating Dictionaries offers numerous free on-line translating dictionaries at:
http://dictionaries.travlang.com/
This can be very handy for simple translations of headlines or blurbs. The depth is not exceptional; the English to French dictionary, for example, has about 8,500 terms.

On that note, NetMarketing has an excellent case study on translating Web sites in the current issue. You can read the online version of the article by Dana Blankenhorn at:
http://www.netb2b.com/cgi-bin/cgi_article/monthly/98/01/01/article.8

Marketing Online is Canada’s only national weekly dedicated to marketing, advertising and the media. Traditional media reports are blended with online reporting in this sharp publication. The current issue has an insightful article on the current state of online advertising in Canada, "Going beyond Web site banner ads" by Shari Walczak, "Custom e-flyers" on how Canadian Tire is distributing 55,000 tailor-made e-mail flyers per week by Fawzia Sheikh, and reports on the Internet World Canada '98 show in February. Check out the Web site at:
http://www.marketingmag.ca/


windows 95/NT nuke/teardrop & icmp/ssping fixes

If you are running Windows 95 (including OSR2) or Windows NT and are being hit by the "Nuke/Teardrop" attacks or the more recent ICMP/SSPING attacks, Michael's Home Turf has made the official fixes from Microsoft available here along with brief descriptions of what each type of attack can do to you.

If you're not sure what a "nuke" attack is, it is when someone maliciously sends you a bad packet known as an "Out of Band/Out of Bounds/OOB" packet. The results generally are the "Blue Screen of Death" which in turn causes you to have to log back onto the Net.

These attacks are illegal under Title 18, United States Code (maximum fine $4,000 or up to 2 years imprisonment). Yes, offenders are being prosecuted.

All that a malicious user needs in order to nuke you (if you are unprotected) is your IP number. In some cases, they are simply hitting "random" IP numbers, so anyone is susceptible. It is extremely easy to get someone's IP number. We recommend that you get the fix at:
http://www.hometurf.com/nukefix.html

That's it for this month. Please contact us if you have a topic you'd like to see covered here. Back issues of this newsletter can be found at the links at the bottom of this page. Till next time...

Warm Regards,
Artie Romero 
CityStar Group
http://www.citystar.net

back issues of citystar web marketing news:

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